Protecting Businesses From Deepfake Fraud
Foster Swift litigator and criminal law attorney, Alex Rusek, recently appeared on an episode of the Michigan Business Network podcast with Chris Holman to review deepfake fraud, new laws, executive impersonation risks, and practical steps Michigan businesses can take and answering related questions including:
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Artificial intelligence is making it easier than ever to create convincing fake images, videos, and voices. What are “deep fakes,” and why should every Michigan business owner be paying attention to this growing threat?
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We’ve heard about deep fakes targeting celebrities and public figures, but how are criminals using this technology to commit fraud against businesses, their employees, and even families?
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Your recent work discusses both Michigan’s new Deep Fakes Act and the proposed federal Take It Down Act. What protections do these laws provide, and where do businesses still need to protect themselves?
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What are some real-world examples of how deepfake technology could be used to impersonate executives, trick employees, or steal money or sensitive business information?
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Many small and mid-sized businesses don’t have large cybersecurity departments. What practical, affordable steps can employers take today to reduce their risk from AI-generated fraud and impersonation?
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Looking ahead, as AI tools continue to improve, what should business leaders be doing now to prepare their organizations, educate their employees, and stay ahead of this rapidly evolving threat?
