The Deepfake Threat: Protect Your Business, Employees and Family

Artificial Intelligence (AI) continues to create new tools and opportunities for businesses, but it is also being used by scammers to fuel a rapidly growing wave of cybercrime including fraud/ impersonation.

From AI-generated voice clones to authorize fraudulent wire transfers, to deepfake videos targeting company executives, businesses of all sizes face evolving risks that can have significant legal, financial and reputational consequences.

Join our August 2nd Wednesday as moderator Rob Hamor welcomes back criminal law attorney Alex Rusek for a practical discussion on how AI and deepfakes are being used against businesses, executives, and even families, along with strategies against these emerging threats.

• When: August 12, from 12:00-12:30 pm
• Registration: https://bit.ly/2ndWeds2026 

Segments during this session include:

• Understanding Deepfake Threats
  • Learn what deepfakes, voice cloning, and AI impersonation technologies are, how criminals are using them and emerging legal considerations.
• Ways Scammers are Using AI & Deepfakes to Target Businesses
  • Fraudulent payment and wire transfer requests.
  • Fake executive audio and video communications.
  • Other attacks on your brand/reputation via manipulated content.
• Legal Strategies for Business Protection
  • Policies and procedures to verify financial transactions.
  • Internal employee training considerations.
  • An overview of Michigan's Protection from Intimate Deep Fakes Act and the federal TAKE IT DOWN Act, including potential civil and criminal consequences for the misuse of AI-generated content and legal options available to victims.
• For Parents: Protect Your Children from Online Deception
  • Children are also targets of deepfakes online and on social media by cyberbullies, predators and even classmates using AI. Learn about:
    • Fake social media profiles and AI-generated identities to deceive.
    • Sextortion and online extortion schemes via manipulated images.
    • Steps parents can take to educate and protect their children.