The Deepfake Threat: Protect Your Business, Employees and Family

Artificial Intelligence (AI) continues to create new tools and opportunities for businesses, but it is also being used by scammers to fuel a rapidly growing new wave of cybercrime.

From AI-generated voice clones to authorize fraudulent wire transfers, to deepfake impersonation videos targeting executives, businesses of all sizes face evolving risks that can have significant legal, financial and reputational consequences.

Join our August 2nd Wednesday as moderator Rob Hamor welcomes back criminal law attorney Alex Rusek for a practical discussion on how AI and deepfakes are being used against businesses, executives, and even families.

• When: August 12, from 12:00-12:30 pm
• Registration: https://bit.ly/2ndWeds2026 

Topics during this session include:

• Understanding Deepfake Threats
  • Learn about deepfakes, voice cloning, and AI impersonation technologies, along with emerging legal considerations.
• How Scammers are Using AI & Deepfakes to Target Businesses
  • Fraudulent payment and wire transfer requests.
  • Fake executive audio and video communications.
  • Other reputational attacks via manipulated content.
• Legal Strategies for Business Protection
  • Policies and procedures to verify financial transactions.
  • Internal employee training considerations.
  • Overview of Michigan's Protection from Intimate Deep Fakes Act and the federal TAKE IT DOWN Act, potential civil and criminal consequences for the misuse of AI-generated content and available legal options.
• For Parents: Protect Your Children from Online Deception
  • Children are also targets of deepfakes both online and on social media by predators and even classmates that are using AI. A brief look into:
    • AI-generated social media profiles and identities meant to deceive.
    • Sextortion and online extortion schemes via manipulated images.
    • Steps that parents can take to educate and protect children.