The Value of Being Understood
As intellectual property lawyers, we spend a lot of time talking about originality, distinctiveness, novelty, non-obviousness, and scope. These are fundamental principles in the IP field. They matter, and they always will. But, in practice, there is another filter that often determines whether intellectual property creates value: Can someone understand it quickly enough to care?
Read full article here: Being Understood | Why Clarity Drives Intellectual Property Value, Licensing & Enforcement | Foster Swift